Anime & fandom
Anime Economics: How Merch, Streaming, and Cosplay Drive a Billion-Dollar Boom
92% of anime fans in 2023 reported buying related merchandise, turning digital fandom into a multi-billion-dollar economy. (Statista, 2024) The spike comes as streaming royalties feed a ripple of physical product sales that keep studios and retailers in a virtuous cycle. Anime Economics: The Billion-Dollar Fan Base When I was